How We will Help You in the Sale of Your Home
In about an hour and a half to two hours, we will determine the correct price range for your home, we will point out things you should do to your home to make it more appealing to buyers, and we will devise our most effective plan of action.
Establishing a Proper Selling Price
No matter how attractive and polished your house may be, buyers will be comparing its price with everything else on the market. Your best guide is a record of what buyers have been willing to pay in the past few months for properties comparable to yours in your area. We will produce a thorough comparative market analysis (CMA) with the data of all comparables in your area. Based on these results, we will have a good idea of what the market value of your house is. The ultimate decision regarding how much to ask, however, is strictly yours. But I strongly encourage you to not fall into the temptation of overpricing the property- as this will only cost you thousands of dollars in the long run.
REALTORS don't establish value, the market does. I mention this because many real estate agents may try to buy your listing by saying they can get you more for your home. These attempts are done in hopes of securing the listing and coming back at a later date with a price reduction request- after all- you're already under contract. Remember, Realtors don't establish value- the market does.
Since our main objective is to sell your home for you, we will make sure that it is presented to as many potential buyers as possible. We will also work with you in preparing your home for showings.
Every Last Detail
There is a lot involved in the process of selling your house. You can count on us to cover all the bases and handle every last detail of this rigorous process.
Qualifying the Buyer
It is critical to know that we are dealing with a qualified buyer before we sign any type of agreement. Many lenders will give pre-qualification letters that really aren't worth the paper they are written on. So it is imperative that we thoroughly investigate the qualifications of prospective buyers.
Negotiating
When setting the terms of a sale, the thing most people are concerned with is the price. Don't fall into this way of thinking. There are many things to consider other than the price such as the timing and the overall convenience of the offer. Being familiar with the market conditions and keeping your personal motivation to sell fresh in your mind will guide you in the right direction. In real estate- everything is negotiable. You may find that negotiating with personal property such as washers, dryers, refrigerators, and so forth could play a great role as bargaining chips to keep your price where you want it and even keep you from having to move them yourself. Also make sure to spell out every little detail in the contract. A misunderstanding could end up costing you thousands of dollars and potentially kill any deal regardless of how far along you may be.
Closing and moving
Although this is the final step of the process, it is no time to slack off. We will need to stay on top of the mortgage company, the title company, the appraiser, the inspectors and anyone else involved in the transaction to ensure that all goes according to plan before you start loading up the truck. Once you know it's clear to move out, make sure you canceled all of your utilities and forwarded mail to your new address.
Our Proven Marketing Program...
Specific marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the "For Sale" sign to Internet marketing, we are constantly working to sell your home. Our proven marketing plan is designed to expose your home to as many potential purchasers as possible - making them aware of the key selling features and benefits of YOUR home.
In order to receive top dollar, you need top exposure. Our proven marketing plan provides you with that top exposure.
This includes:
An invaluable "Sellers Guide" to give you and your home a distinct advantage.
Listing your home on several Multiple Listing Service's, not only in Contra Costa and Alameda Counties, but Solano and San Joaquin Counties as well... exposing your home to more Brokers and Agents.
GET THE WORD OUT! Its time to do more with marketing than the generic ad in Sunday's paper. Marketing is about getting the word out quickly to the most amount of people. When it comes to marketing you have to go beyond the MLS and create something remarkable. That's what we do, using direct contact with thousands of agents. Putting your home in front of 10,000 agents instantly through our exclusive email campaign. Buyers will find your home through other real estate agents 90% of the time, so why wait for them to happen across your home on the MLS system... we take your home to them, LOTS of them!
Internet exposure across the Web on all the major and most popular websites and home pages that buyers use; REALTOR.com, Zillow.com, Trulia.com, AOL, MSN, Netscape, Juno, NetZero, Excite, iWon, WSJ (Wall Street Journal), CompuServe, Chicago Sun Times, and Daily Herald just to name a few. If you have Power Point click here.
E-cards and flyer's to potential purchasers through our personal website's.
Installation of a "reflective" FOR SALE sign (if you desire), not only highly visible during the day, but at night as well.
A custom property profile flyer to be displayed on the sign post as well as a flyer stand inside the house.
Installation of a lock box to give other Brokers agents access (if you desire).
Brokers Tour, other agents who work this area can stop by and preview your home.
"Just Listed" post cards sent to 200 surrounding neighbors and prospective purchasers.
Public Open House events (if you desire), exposing your home to potential buyers, we'll hold these personally, unlike other agents who may have new or rookie agents holding their Open Houses for them.
Verbal feedback provided from showings.
Thank you for allowing us the opportunity to introduce ourselves and present our company to you. This is the Home Selling Process in a nutshell. We encourage you to jot down any ideas, or questions you may have for us when we meet. And hopefully after meeting with us, you will be better equipped to decide which step to take next.
We are excited about the prospect of working for you!
